The Yountville Chamber of Commerce Marketing Committee is comprised of chamber business members, chamber Associate members and board members. The role of the Marketing Committee is to oversee all Marketing efforts for the destination of Yountville.
The Marketing Committee meets every other month, the second week of the month on Thursdays.
This committee is open to all members.
Below is a summary of the agenda items that were discussed at the April, 9, 2020 meeting and the update on completed and current marketing projects.
COVID-19 Marketing Response
Yountville Chamber of Commerce is working with our marketing partners MeringCarson to create a proactive marketing strategy. The strategy is similar to that of both Visit Napa Valley and Visit California.
Phase 1 (current phase)
During the COVID-19 shut down and shelter in place Yountville Chamber of Commerce is featuring moments of zen, posts about who is open, who is offering virtual tastings etc. All of phase one marketing efforts are unpaid.
Phase 2
Phase two will start when it is clear that the shut down is coming to a close. The second phase will look to rebuild brand awareness and feature messaging around getting ready to welcome people back to Yountville and the Napa Valley. Phase two will feature some paid advertising.
Phase 3
Phase 3 will commence when Yountville is fully open for business. Messaging will revolve around being “open for business”. All marketing dollars spent during this time will be focused on the drive time markets.
Questions that are still being worked through include:
- How do we welcome people back respectfully and responsibly?
- How long will it take people to feel comfortable traveling again?
- How long will it take for the international market to come back?
- How do we explain safety precautions that are being taken in marketing efforts
What’s Your Y?
The concept behind the What’s Your Y? campaign is to promote the unique experiences, exceptional customer service and destination of Yountville.
The first What’s Your Y? video was completed in March and posted on Yountville social channels.
The first What’s Your Y? video is “A Day in Yountville” and highlighted the overall feel of what makes Yountville unique. The video features a balloon ride, massage at The Spa at The Estate, tasting at Hill Family, Lunch at Coqueta, shopping at SENSES, strolling by Bouchon Baker, cocktail hour at La Calenda, and ends with a romantic dinner at Lucy Resturant & Bar.
To view the video click here
The second What’s Your Y? video will feature Arts in Yountville. Shooting will begin once the shelter in place order is lifted.
Other Program Updates
Yountville Locals Night and the Launch of the Yountville Wine Trail are both on hold until after the shelter in place is lifted.
Staff is currently working on updates to the Yountville Brochure and will plan to have updates to show the committee in June
The next Marketing Committee meeting takes place on Thursday, May 7, 2020.
If you are interested in being on the Marketing Committee please email Jessica at [email protected]
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